MoneyWise Centres for Financial Literacy (CFL)

In 2017, Swadhaar FinAccess was one of only six NGOs selected under the MoneyWise Centre for Financial Literacy (CFL) Pilot Program initiated by the Reserve Bank of India (RBI). Following a successful pilot, Swadhaar was nominated by the RBI in December 2020 for the scale-up phase. As of March 2026, Swadhaar operates 211 CFLs across four states in India, in partnership with nationalized sponsor banks.

Swadhaar’s Centres for Financial Literacy (CFLs) serve as Centres of Hope and Action, catalysing financial inclusion in some of the most remote and underserved villages. Each CFL typically covers three blocks, reaching 50% of villages in each block and approximately 30% of the adult population in those villages. Through this network, Swadhaar’s Trainers work closely with communities and local institutions to deliver holistic financial inclusion—particularly for women—through financial and digital literacy training, product linkages, and sustained handholding support.

With the expansion to 211 centres, Swadhaar’s CFL network aims to train and reach 4 million underserved rural participants annually. The long-term vision is to establish CFLs as trusted and permanent community resources, enabling rural families to access and effectively use formal financial services, while strengthening their financial resilience and overall well-being.

Total Outreach - 11,121,347

Product Linkages - 11,20,082

* Swadhaar's Outreach from inception to February 2026

Swadhaar’s Model under the RBI Moneywise Program: Centres for Financial Literacy (CFLs)

Features of Swadhaar’s CFL methodology :

  • Detailed village mapping
  • Building trust and close working relationships in the community
  • Recruiting locally
  • Customized training material as per culture and needs
  • Communication campaigns to spread the word about trainings
  • Creating a buzz around product linkages through the ‘Swadhaar Mela’ – our product linkage camps
  • Regular feedback through our digital channels and tele calling system
  • Regular updation and development of new content
  • Ongoing community support as with our proactive pandemic response

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